Building Relationships in the Framing Industry: Insights from Marsha Stollar

Written By The Frame Shoppe
 
 

Welcome to Inside the Frame, where we explore the world of custom picture framing and so much more!  I’m your host, Tracey Harlan, owner of The Frame Shoppe in Augusta, Georgia. In this episode, I chatted with Marsha Stollar, an independent sales rep with a passion for framing that has spanned her entire career.

Marsha's journey into the framing world began by chance when she was working at a cafe next to a frame shop. Little did she know that this chance encounter would lead to a lifelong passion and career. Throughout our conversation, Marsha shares her experiences transitioning from a frame shop designer to an independent sales rep and how she's built her business representing six different frame lines. Her insights into the industry, from spotting trends to educating customers, offer a unique perspective on the evolving world of custom framing.

As we talked, Marsha's enthusiasm for the industry shone through. She emphasized building relationships, staying connected through social media, and constantly learning from others. Her approach to sales is more than just showing samples – it's about partnering with frame shops to help them succeed and grow. Whether you're a seasoned framer or new to the industry, Marsha's stories and advice offer valuable insights into custom framing.

Key TAKEAWAYS

Here are five key takeaways from our conversation:

  • Building strong relationships and truly partnering with customers is crucial for success as a sales rep.

  • Staying connected through social media platforms like Instagram and LinkedIn can open up new opportunities in the framing industry.

  • The trend towards sustainability and unique, artisanal frame options is growing as shops aim to differentiate themselves from online retailers.

  • Continuous learning and networking within the industry are essential for staying inspired and finding new opportunities.

Balancing work and personal life can be challenging for an independent sales rep, but it is important to set boundaries and truly enjoy time off.

 

Resources mentioned:

 



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The Frame Shoppe
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