Building Your Frame Shop's Online Brand: LinkedIn Tips from Karen Yankovich

Written By The Frame Shoppe

As the owner of The Frame Shoppe in Augusta, Georgia, and host of the Inside the Frame podcast, I'm always excited to chat with other entrepreneurs who are shaking things up in their industries. That's why I was thrilled to sit down with Karen Yankovich, a LinkedIn marketing strategist and the creator of the She's Linked Up podcast. Karen's expertise in leveraging LinkedIn for business growth is unparalleled, and her passion for helping women entrepreneurs succeed is truly inspiring.

In our conversation, Karen shared her journey from corporate America to entrepreneurship and how she discovered the power of LinkedIn for building meaningful business relationships. We discussed how custom frame shop owners can use LinkedIn to connect with designers, art curators, and other professionals in the design industry. Karen's insights on creating a strong online presence and using LinkedIn as a tool for thought leadership were eye-opening, especially for those of us in creative, visual businesses.

Key TAKEAWAYS:

Here are five key takeaways from our chat with Karen Yankovich:

  • LinkedIn isn't just for corporate types - it's a powerful tool for creative entrepreneurs and small business owners.

  • Your LinkedIn profile is your online brand. Leverage its impact with media, keywords, and a clear message about your expertise.

  • Don't overlook your existing network. Reach out to reconnect when you update your profile.

  • Focus on quality over quantity in your LinkedIn connections. Aim for meaningful conversations rather than a large number of contacts.

  • Use LinkedIn to build relationships with journalists, podcast hosts, and other media professionals, increasing your visibility and credibility.

 

Karen's approach to LinkedIn strategy is refreshingly simple and human-centered. She emphasizes the importance of building real relationships rather than chasing algorithms or vanity metrics. For frame shop owners and other creative entrepreneurs, this means showcasing our work visually on LinkedIn and connecting with potential collaborators in our local communities and beyond.

I particularly appreciated Karen's emphasis on women's empowerment and financial independence. Her belief that "more wealthy women in this world can change the world" resonated deeply with me as a female business owner. It's a reminder that our success isn't just about us - it's about creating opportunities and choices for ourselves and future generations.

Resources mentioned:

Please send in your questions so we can answer them on our next episode!

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The Frame Shoppe
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